The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you